reveals interesting Indian e-commerce festive trends of 2014

cashkaroThis Diwali, it’s been about ‘Sale On’ as all the major e-commerce players out-did themselves to present the best deals and offers to customers. Many e-commerce sites ran special promotions for Diwali & festive season to vow online shoppers., India’s No. 1 Cashback and Coupons site saw some great offers & increased activity during this festive season. works with all top ecommerce sites like Flipkart,, Snapdeal, Shopclues and features their latest Discount Coupons and offers. Plus CashKaro also pays members extra Cashback when they shop at any site through CashKaro. This puts in a unique position to compare trends and bestsellers seen across different e-commerce sites. Here are the top festive trends as seen on this Diwali season:

  • Number of transactions during Diwali season vs. rest of the year

There has been a 200% increase in number of transactions via during the festive period as compared to the rest of the year! This is largely due to the wide array of discounts and promotions being offered to bring new shoppers online and drive repeat purchases. offered up to 25% extra Cashback on top of all these sales and discounts hence, our members had a great incentive to shop via us!

In some case members saved up to 80% on their shopping including the discount from ecommerce sites, Cashback offered on using bank credit/debit cards and an extra Cashback from on top of all this!

  • Average amount spent this Diwali

The average order value through CashKaro platform has been 5000 (INR) this festive season vs. rest of the year. The reason for this empirical increase was largely due to higher discounts offered by partner sites and increased spending by customers online.

  • Revenues

We have witnessed a 250% increase in revenues during festive season vs. rest of the year.

  • Top performing retailers

Most popular retailers on based on transactions are:

  1. On top of their upto 75% off Diwali Dhamaka Sale gave upto 21% extra Cashback over and above. These discounts made very popular on our site
  2. Flipkart: We featured the latest discounts and Coupons for Flipkart which enabled members to save up to 75% on their order
  3. Snapdeal: The ‘Buy 1 Get 1 free’ offers on Snapdeal were the bestseller along with CashKaro’s up to 10% Cashback
  4. Jabong: Similarly ‘Flat 50% off’ deals + flat 10% Cashback from did incredibly well
  5. Myntra: Minimum 40% off offers + upto 12% Cashback from was popular

A positive sentiment was witnessed on all ecommerce sites depending upon value propositions. During the festive season marketplaces like Amazon, Shopclues, Jabong, eBay saw over 200% increase in transactions. Home furnishing portals like Fabfurnish, Pepperfry saw an increase of around 150%. Growth trajectory is also seen in category players like Lenskart with 165% increase and Zivame 130%.

  • Most popular categories
  1. Electronics – Deals on Mobile and laptops had an overall better traction. iPhone 5S 44% off offer from + 5% CashKaro Cashback was an absolute winner while the iPad Mini Rs 8000 off from Flipkart was very popular as well
  2. Shoes & clothing – Overall transactions in fashion & lifestyle vertical has grown. CashKaro offered a 21% cashback on specific deals like Flat 60% off on Shoes at
  3. Books – CashKaro offered 14% cashback on deals like Flat 50% off Books on


  • Cities that are seeing greater interest during Diwali

The top 5 Metros (Delhi /NCR, Mumbai, Bangalore, Chennai and Kolkata) have continued to dominate along with upcoming metro cities such as Hyderabad, Pune, Ahmedabad and Chandigarh. Surprisingly this year, there is equally good traffic from Tier II/Tier III such as Pimpri Chinchwad, Ernakulam and Bhubaneswar.

FreeCharge and Delhi Dynamos partner for the Indian Super League

  • freechargeDelhi Dynamos is one of the eight teams in the just-launched Indian Super League.
  • Delhi Dynamos is one of the hottest teams in the league and is led by the legendary Alessandro Del Piero.
  • Delhi Dynamos, owned by DEN Networks, are the first football team to hail from the nation’s capital. 

Freecharge, Pioneer in Online Mobile recharge, has been named as presenting partner for Delhi Dynamos, one of the eight teams in the just-launched Indian Super League. Delhi Dynamos is one of the hottest teams in the league and is led by the legendary Alessandro Del Piero. The association was activated by MEC, a leading media agency, and GroupM ESP.

ISL, Delhi Dynamos and its exciting line up of players presents a terrific opportunity for FreeCharge to engage with its user base. This association will be leveraged Digital and other channels through a series of social media contests and sweepstakes and lots of other engaging content. The contests will run for the complete season which ends in December.

A thrilled Alok Goel, CEO, Freecharge said, “As a young and aspirational brand, associating with football was a natural fit for us. We are happy to contribute our bit for the promotion of ‘the beautiful game’ in our country. Delhi Dynamos is an exciting team and we hope this turns out to be a mutually beneficial partnership.” 

Delhi Dynamos, owned by DEN Networks, are the first football team to hail from the nation’s capital.

Sharing further details, Sidhraj Shah, Head, Brand Activation, India added

“Freecharge as a young vibrant brand has already struck a fantastic chord with the youth. Given that football is the ultimate water-cooler sport amongst youth, this association between Freecharge and Delhi Dynamos is a perfect match”. 

Freecharge is a unique concept where customers can recharge their prepaid, DTH or data cards subscriptions practically for free – because they get equal-value discount coupons from big brands such as McDonalds, Costa Coffee, PVR cinemas, Cafe Coffee Day & a lot more.

GroupM ESP specializes in evaluating, negotiating, developing, activating and measuring strategic content platforms & partnerships around movies, music, sports, live, celebs, characters & causes. Uniquely positioned at the intersection of the media and the sports & entertainment industries, our teams focus on developing innovative content strategies and solutions with a digital core that embed our clients and their brands in consumer passion points through multimedia leverage and multifaceted partnerships.

Pharma biggies vie for a bigger share of the fast growing domestic mouthwash category in Oral Care segment worth Rs 600 crore and growing at 25% annually

  • Elder Pharma relaunches AMPM Mouthwash – also introduces a Specific Mouthwash for smokers/tobacco users
  • Becomes 3rd major entity after J&J and Colgate in this field; targets 5% market share

With the completion of its deal with Torrent Pharma for Rs 2,000 crore involving sale of select brands, Elder Pharmaceuticals Limited has laid out aggressive expansion plans for achieving a turnover of Rs 1000 crore by FY 2017. In addition to its thrust on the Anti-infectives, Multi Vitamins and Skin care segments, Elder has identified the fast growing mouthwash category in the Oral c are industry as its focus area and to this effect has relaunched its famous AMPM range of mouthwash with an addition of a range for Smokers / tobacco users.

Indian oral care industry, over the last few years, has been one of the fast growing FMCG sectors. The oral care industry is segmented into five categories which include toothpaste, toothbrush, toothpowder, mouthwashes, other oral care products such as dental flosses and chewing gum.

According to Alok Saxena, Managing Director, Elder Pharma, “Among Oral Care products, the mouthwash category has seen high penetration levels with substantial market expansion even in rural and semi-urban areas. There is a major change in the consumer tastes and preferences towards easy to use oral care products in the market. Companies like Elder, focusing on advance solutions for oral health problems for the consumer, are receiving good response from the market.”

Developed by the R&D scientists at Elder Pharma in joint co-operation with practicing dentists, the new AMPM Mouthwash has as its key ingredient ‘Triclosan’, an antibacterial and antifungal agent. Triclosan has been shown to be effective in reducing and controlling bacterial contamination and fighting germs. In addition to its anti plaque and anti cavity properties, AMPM has been designed to fight gum recession, dry mouth, tobacco odour, tartar build up and tooth staining from smoking, yellowing or browning of front teeth due to exhaling tobacco smoke.

AMPM is available in 3 variants AMPM PLUS, AMPM SPECIAL and the newly launched AMPM NICOFRESH specially formulated for smokers/tobacco users. Smoking not only causes bad breath but leaves stains on teeth and leads to gum diseases.  In addition to TRICLOSAN, AMPM NICOFRESH contains SodiumPerborate which helps remove smoke and tobacco tar. The oxygenating effect of NICOFRESH hits one of the most stubborn sources of sulfur-producing bacteria and stops it at its source.

Going ahead Elder is also planning to launch mouthwashes based on natural ingredients like aloe vera, green tea and probiotics under the AMPM range.

The Domestic mouthwash industry is presently valued at Rs 600 crore and growing at 25 – 30% pa. Online ecommerce players and organized retail chains are also playing a major role in the market expansion of mouthwashes as oral health & hygiene awareness increases by the day. The leader in the mouthwash category is Listerine which accounts for 70% of market share while Colgate Plax has 17% share. Elder hopes to garner a 5-7% share in the next few years.

Adds Saxena, “The industry has expanded with the introduction of innovative and condition-specific products like mouthwashes for sensitive teeth, for gum care , for discoloration of teeth, for smokers etc. Increased competition from International players has also meant reaching out to the last mile population to promote products.”

Elder’s growth strategy is to lay emphasis on expanding the brands remaining with itself post Torrent deal and strengthening them rather than launch new products. New products are also in the pipeline but will be introduced in a phased manner once the existing brands reach a critical level. Elder group’s target of Rs 1000 cr turnover by 2017 will see equal contribution from its domestic and international operations.

Canada’s Minister of International Trade announces winners of the 2nd Annual Next Big Idea Contest, at Zone Startups India

  • Zone Startups5 tech startups selected as winners of the 2nd Annual Next BIG Idea Contest
  • The contest had brought in over 200 applications from across India
  • The winners will be traveling to Toronto in early November


The Honourable Ed Fast, Canada’s Minister of International Trade, announced the 5 tech startups selected as winners of the 2nd Annual Next BIG Idea Contest, during a visit to Zone Startups India. The contest had brought in over 200 applications from across India, and the 5 selected startups are AdSparx (Pune), Flip Technologies (Kochi), Konotor (Chennai), Shield Square (Bangalore), Vidooly (Noida). The winners will be traveling to Toronto in early November.

Zone Startups / India, a joint venture of Toronto-based Ryerson Futures Inc. and the Bombay Stock Exchange Institute, in collaboration with the Government of Ontario, Canada and IBM Global Entrepreneurship Program recently concluded the 2nd Edition of the Next BIG Idea Contest.  The competition is a platform to discover India’s 5 most innovative technology companies who are looking to leverage a presence in Ontario, Canada, as a vehicle to expand to North America. The winners will incubate their company for two weeks in the globally ranked #5 University Business Incubator in the world, the Digital Media Zone (DMZ) at Ryerson University, in Toronto, including flights and hotels. Using the DMZ as a landing pad, the entrepreneurs will receive mentorship, business development advice and valuable international experience.

Mumbai-based Satyen Kothari, Chairman & Founder of CitrusPay was a winner of the inaugural Next BIG Idea contest. “The DMZ and Zone Startups/India’s commitment towards enabling the next generation of entrepreneurs is remarkable. Rarely have I seen this level of enthusiasm, this kind of friendly approachability, and these kinds of resources in my 19 years as an entrepreneur. Combine these, and you have a potent mixture for success. Startups that get to be part of the DMZ family are a blessed lot – your probability of making it big just increased.” says Satyen.

“We are thrilled with the quality of technology startups that applied to be part of the Next Big Idea contest, and it was difficult to select less than 2% of the companies that applied as there were many excellent teams and solutions.  Following on the success of last year’s program we expect these companies to quickly get connected into the North American market via our network, which will help accelerate their growth. We look forward to hosting this year’s winners in Toronto.”, says Matt Saunders, President of Ryerson Futures and Zone Startups.

“This contest is an opportunity for best-in-class Indian start-ups to get an introduction to the North American market, and valuable new business connections. Ontario is a leader in innovation on the global stage, and we welcome pioneering companies and ideas to add to our innovation ecosystem.”, says Jens-Michael Schaal, Senior Economic Officer, Ontario International Marketing Centre.”

About Zone Startups: 

Zone Start-ups is an international accelerator program, its India office launched in February 2014 via joint venture between Bombay Stock Exchange Institute and Ryerson Futures.  The program is based at the Bombay Stock Exchange in Mumbai. It is built on the unique model developed at Ryerson University through the Digital Media Zone & Ryerson Futures that has attracted international attention. Since its launch Simon Fraser University has also joined as a partner in  Zone Startups /India.   The program has onboarded 38 startups, offering them state-of-art infrastructure, mentorship, business development support, industry contacts, funding & investor access, and a gateway to North America.

What Indian languages you should translate to while launching your website in India

I have seen and worked on number of projects where foreign players want to launch their website to Indian audience. The first thing they think is that the website should be translated to Hindi, because Hindi is the major language of Indians. Well, to be very specific, Hindi is the major language but not too many people use it while surfing or buying products/services online. English is fairly largely used though having a Hindi or other regional language version is not bad at all.

But make sure that you have other regional languages also because in India, there are number of states where people don’t understand or read Hindi. It’s just a trend or so-called belief to think that Hindi is the national language of Indians and they all know it.

We have more than 20 national languages and people belonging to different regions don’t know every language. They prefer to do it in their own language.

Take for example the state of Karnataka. People there speak and read Kannada as their official language. So, if you want to target people in that state, launching a website in Hindi would not serve any purpose.

So, if you really want to enter the Indian market, you will need to go for multiple Indian languages. The alternative is that you launch it in English only. :)

Indian languages to consider:

  • Hindi
  • Bengali
  • Tamil
  • Telugu
  • Kannada
  • Malayalam
  • Marathi
  • Gujarati

These languages should suffice for your business.

Just make sure you don’t have a software translate your website to any of the Indian language. Use human translation and try to get it verified before making it live. The syntax and the context of the language could differ very majorly when used for websites.

GIGABYTE Enters Indian Graphics Card Market

GIGABYTE, world’s leading premium hardware brand, has launched the full range of NVIDIA GeForce graphics cards in India with exclusive distribution partner, INGRAM MICRO. Combined with technical expertise, innovative products, and superb customer service, GIGABYTE is now bringing its top-notch quality products to the market, and providing Indian users the ultimate graphics experience.

Gigabyte Graphics Cards

Given the significance and an anticipated strong growth in the future, India has been targeted as one of GIGABYTE key markets for graphics cards in the coming years. By cooperating with INGRAM MICRO, the nationwide leader in IT distribution, GIGABYTE graphics cards have become more easily accessible to local users across the country. Speaking about this partnership, Mayank Sharma, country manager of Graphic Card Business Unit at GIGABYTE, said, “As for the rapidly growing emerging market like India, the extensive expertise of INGRAM MICRO will be a fast access for us to enter effectively into the market, and increase our presence in the country. We believe we will receive great results together”.

To ensure customer service is responded in a timely manner, GIGABYTE collaborates with India’s leading integrated IT services provider, Accel Frontline Ltd. All graphics cards have a 3 year carry-in warranty provided by the nearest GIGABYTE Authorized Service Center. For more details, please go to, and find under “Support” the complete list of all the service and collection centers. 


GIGABYTE Technology Co. Ltd., headquartered in Taipei, Taiwan, is known as a leading brand in the IT industry with branch offices located in 24 countries around the world. Founded in 1986, GIGABYTE started as a small research and development team and has since taken a position as one of the in the world’s top motherboard manufacturers. In addition to motherboards and graphics cards, GIGABYTE further expanded its product portfolio to include notebooks and desktop PCs, datacenter servers, networking products, mobile handsets, and home entertainment devices to serve each facet of the digital life in the home and office. Everyday GIGABYTE aims to “Upgrade Your Life” with innovative technology, exceptional quality, and unmatched customer service. 

Social media marketing strategy for startups on Facebook

Social media strategy for startups

When it comes to social media marketing strategy, a lot of startups have week knees because they think it is a huge task and can’t be done in-house. They quickly figure out that an outside agency should handle their accounts. A lot of money is spent with minimum to moderate results.

While actually, startups can gain a lot of business and results from social media marketing strategy if they plan and execute in in-house, because they themselves own the product and service and know it inside-out.

Just remember: There would be no one who understands your product/service better than you.

Though I don’t want to discount the intelligence that experts may give to you but leaving it completely off to third-party is not the ideal thing to do.

Social media strategy for startups on Facebook

  • Use Intelligent copy that has an engaging and thought-provoking impact of the audience
  • Usage of has tags for keywords that you are targeting on your SEO strategy
  • Within seconds, a lot of accounts should share and engage with individual posts. It boosts virality of the posts organically. Ideally, all the team members should share, like and comment on the update.
  • Check user behavior and when maximum number of people are online. Post the updates accordingly.
  • Must have great creatives, viedeos.
  • The updates should be mixture of interactive items like jokes, quiz, facts, information, and regular stuff related to your site.
  • If possible, run small campaigns and contests to increase the engagement
  • Make sure you have a personalized tone for your page, so that the audience feel that an actual person is managing the page.

There are whole lot of other things that you can do and most of them come from the experience over time as you continue handling your Facebook presence. Keep learning and keep executing!

SEO writing is not about keywords anymore!

Well, you might already know a lot of SEO writing and also how it evolved with various changes in the algorithms of search engines, majorly Google, but there is a definite and sharp twist that has happened recently. Not many know about it and they still beat the drum about the same strategy: stuffing, sprinkling or using the keywords in the articles efficiently.

Welcome to the new update: SEO writing is not about keywords! It is more of print-style with a flair or touch of virality (a new word for social sharing).

What was SEO writing?

I am a Mechanical engineering graduate; however, I ventured into the writing field in 2004. It was a SEO work, of course. To be true to my skills, I would have proved myself as a terrible writer had I started in print. But anyways, SEO writing around 10 years back was different and ‘content used to be the king’.

Ten years back, SEO writing was all about using keywords in the article with a density of 5-10%. H1, H2 and H3 tags also need to have keywords. Meta tags also have to have keywords. I mean there was nothing else than the keywords. Whether grammatically or contextually the sentences made sense or not, it hardly mattered.

When we used to show our writing to someone who belonged to the real writing world, they used to say in simple terms: this is bad writing!

What is SEO writing now!

‘Content is still the king’ but the type of content is changed. SEO writing is more evolved in terms of its target audience. Search engines want to know whether human readers like your writing or not. It should not be technically search-engine-savvy but should be informational and well-written for human users.

How you will measure whether it is well-written or not? It’s measured in terms of its virality–a good article or a good content piece has more chances and probability of being shared across various platforms of social media. Search engines have started given weightage to them. They give importance to the social signals.

One more aspect of SEO writing is LSI, which is nowadays known as proof words. Instead of simply stuffing your article with keywords or keyphrases, you should use proof words, which are closely related to the main topic of your article.

Suppose you are writing about cars, you may use vehicle, auto, automobile, four-wheeler as proof words. Search engines consider the usage of these proof words important; while they discourage over-usage of keywords.

Write well

The only mantra right now for all the SEO writers is ‘write well’. If you write good articles, they have better chances to get shared across social media, which happens to be the largest factor in search engine ranking as per the latest recommendations from the industry experts.

What kind of boss your startup should not have?

The most important factor that makes an employee or a team member stick to your startup or company is the reporting manager–the personality, attitude, character, and the acumen of the reporting manager will make sure that the right kind of talent stays within the team. A lot of companies suffer from huge attrition rate in terms of number of employees leaving because they are not satisfied by the way their reporting manager or the so-called boss treats them or utilizes them.

Let’s discuss some attributes that a reporting manager or a boss should not have while leading a team in a startup

  • The boss should not be incompetent

 I have seen this to be one of main reasons. If the reporting manager is not competent, the employees will never be able to convey the ideas effectively. The real strength and expertise of every individual member of the team would not be recognized and the work culture will move in a haphazard manner.

  • The boss should not be dissatisfied

If the boss himself is dissatisfied or not convinced about the idea or policies of the company, the employees will never be given their fair share of their work. The boss can never take up their cause because they themselves are not sorted out.

  • The boss should know employees’ skills

If the boss does not know what skills and expertise all the employees bring to the team, the proper utilization of the resources will not be done. I have seen it happening in many teams where wrong people are doing wrong tasks just because nobody knows who can do what.

  • The boss should not be jealous

If the boss is jealous of the looks and personality of others, he/she is not the right person to be in that position. External appearance should be of least concern and getting work done should be the first concern.


Apart from these points, I have noticed a lot of managers have various types of issues including having an attitude on superiority, hypocrisy, believing in shredding the junior’s confidence to make him realize his position, not able to plan a strategy, believing in burdening the employees with workload that is not necessary, believing in making the life of employees a hell as the only way to prove he is the boss, etc.

All these traits are dangerous for any type of employee in any organization, but they are particularly harmful if you have a startup and a manager full of these.

Stay away from them!

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